Pricing and ROI
It's all about making more money
Everyone is under pressure these days to
increase sales. 'Get more customers' is the mantra of the day.
But how do you, as a sales agent, cut through the clutter and get in front
of more prospects? How do you get them to understand the merit of your
offers, and put you in the front of their mental Rolodex?
'Do more marketing' is what the corporate officers will say. Use our
'canned' mailers that were developed in the golden oldies days. Pay a
fortune for mailings and take a number behind the other 99,000 agents using
the same stuff. And then sit by the phone... Does this sound
familiar?
In our opinion, what the industry needs is a fresh approach - an approach
that says 'let's be real and talk to people about real savings and real
service advantages.' It's what you do naturally when you get in front
of a customer and mentally connect with them. We're just proposing
that you do it the same way in your your marketing.
But let's be realistic about budgets, as well. It's one thing for your
corporate office to ask you to spend countless thousands of dollars on
marketing, but what kind of Return on Investment (ROI) can you expect?
The bottom line is this: your marketing efforts must contribute to your ROI,
or they're not worth the paper they're printed on. Sure, they may
build your "image". But a good "image" doesn't put groceries on the
table.
That is why we take a value-based approach to our X-Date marketing
campaigns. We've been on the other side of the fence before, and we
know that money doesn't grow on trees. BUT - if you try our system and
stick with it, you just might find that you can grow money the easy way: by
planting seeds and nurturing them. And as your garden grows, you'll be
planting more seeds and reaping more rewards. And that is good for our
garden, as well.
This is the main reason why we don't 'jam' our clients. We believe in
helping you build your business - however small you start out - however fast
you want to grow. It's why our minimum order is just 250 letters.
And our pricing is flat at just 50¢ per unit - all inclusive. And it's
why our start-up fees are just $199. We make our system affordable so
agents of any size and any volume can afford to participate.
Just 50¢ per letter. All inclusive.
You may hear the old veterans of the industry say that 'you get what you pay for', and that you should pay top-dollar for glossy color mailers and print ads. And we're not against paying for 'image' advertising - especially in tight-knit smaller communities. But just bear in mind that the big national players are coming to your hometown soon (if they're not already whittling away at your customer base.) And they're playing for keeps. So NOW is the time to claim your stake and get specific responses to specific offers.
- Start-up fees are just $199. Never a penny more.
- Mailings are just 50¢ each, including list - printing - mailing and Standard Class Postage.
- If you want phone numbers, you must register for a SAN number from the Federal Trade Commission, and the extra fee per phone number (where available) is 5¢.
